JazzDesign

Understand the full scope of your true needs

To be successful, your website will need to include some of the following components and media :

• A branding blueprint—the marketing strategy
• A sitemap—an outline of your website which shows all the navigation and pages. This should be completely centered around your customer’s needs.
• Visual direction and messaging aligned with your marketing objectives.
• A design and layout for your homepage, based on an agreed-upon visual direction and messaging.
• A design and layout for an interactive subpage template which will inform your visitors, and guide them through your site while maintaining your own brand identity.
• Professional copywriting or content optimization (yes, you do need it!) which will allow prospects to scan, while offering information to pique their interest and drive them toward your calls to action.
• Flash animation to stimulate interest and communicate key points without crowding the page.
• A custom-designed blog. This is critical: it's today's free PR machine and a SEO staple.
• E-mail templates which match your new online brand. Email marketing is the best ROI in marketing—a must-have!
• A downloadable PDF brochure with easily-digestible information—so your prospects can forward it to a decision-maker or read it on the Metro.
• Online conversion forms. Why make it difficult for someone to contact you? Interactive forms make inquiries a breeze, and data capture automatic.
• An internal search engine. Forrester Research has found that users will simply abandon a site if they can't easily find what they’re looking for. A site search tool enables users to quickly find the information they want, without hassle.
• Search Engine Optimization. Your site should be designed in a way that’s search-engine friendly. By thinking ahead, you’ll be well-positioned to appear high on search engine results pages (SERPs).
• RSS feeds: there's no easier way to provide your visitors with fresh content…not to mention the SEO value!